How To Automate Your Salon Client Booking Process With Software?

 

The digital world has transformed the ways industries are handling their operational tasks. Salon and wellness industry is not an exception here. Because the booking process is a prime factor that influences the customer experience, it has to be the best. But, the professionals working in Salons have to handle customers and other managerial operations. In all, it is a daunting task. Though, the online booking system for salons has taken a spike nowadays. The solutions are meant to automate the appointment process for the customers and improve the retention rate.  Despite the location or the portable device, they are using, simply they can schedule their booking with their stylist at their convenience. Not even that, it also lets the salon owners leverage its features and boost ROI. To know more about how adding the Salon online booking software can transform the booking process, keep on reading!

Different ways the best salon booking system is beneficial for your beauty business

Simplified Online Booking Process

Because the nature of the booking system is automated, scheduling appointments is not a tiresome task anymore. It permits the customers to book without any assistance at any time.  Moreover, it allows scheduling 24X7 outside the business hours as well.  The best salon booking system authorizes the customer to analyze the availability of the calendar and then, with a suitable time slot, they can book.  After the booking is confirmed, they receive a notification about the confirmation.  Overall, this process pleases the customer and indeed, in future they will prefer to book with the salon again. 

On the other hand, the online scheduling software eliminates the chances of no-shows, double booking and last minute cancellations.  Beauty businesses can integrate the booking button to the website and social media page simply from their mobile phone.  The researchers have confirmed that when any salon has started using the Salon booking process, the customers prefer to spend extra.  Certainly, the reason is that when the customers are scheduling appointments online, they check the full Salon menu. So they have several options and chances that they can book other services with you. 

Therefore, in addition to customer engagement, the online booking process assures higher revenue for the beauty business as well.  

Gift Certificates or Gift Cards

To engage the customers, usually, Salons implement several tactics. Offering gift cards to them is one of them. It is a valuable way to engage new customers, reward existing customers and boost sales without much effort. Those who purchase gift cards for their family or friends preferably spend 38% extra as compared to the real price of the gift card they buy.

Contrarily, it is one of the prime reasons for Salons revenue generation, usually during the holiday season. However, gift cards with various branding from different locations confuse when redemption. To make it easy, use Salon software which owns digital card platforms like eGifts. Using it, the beauty and wellness businesses can include the logo and branding on gift cards. This way, the customers can customize them to be used for special events or during the holiday season.

Automated Customer Database

If your intention is to make your Salon customer management easy then it is a must to use the Salon booking system. Basically, it is all about pleasing and engaging as many customers as possible.  Hence, to make them visit on a regular basis, you have to make the effort for a personalized experience. 

Start by saving their information such as name, phone number, email id, phone number, services are taken, liked products, anniversaries or phone number, etc. When you have a reliable solution, saving the information becomes a cakewalk.  Also, segregating the customer's details according to their frequency of visit is valuable in future appointments.

Hence, despite the location you are at, you can give the best and most personalized customer experience. In addition to this, it even gives a kick to your marketing strategies. You can offer free samples, gift vouchers, and discount coupons to those visiting Salon regularly.  Also, the communication among customers and your staff members can be personalized as per their buying history.  Consider an example of the customer visiting for the hair spa only.  Using the best salon booking system, the notifications can be sent out when your Salon is offering offers and discounts. 

Easy Payment Methods

Since the time of COVID-19, the digital payment system has been normalized. Instead of cash or debit card or credit card, the customers prefer to pay online. It is simply a game of scanning, paying from mobile phone applications. 

However, from the Salon software you can improve the paying system game. Allow the customers to pay from the secure payment gateways integrated in the system while booking an appointment with you. Yet, for a more satisfactory experience, let them pay from the methods customers used in general. Make paying a seamless method rather than a difficult one. 

While using the software, the beauty business owner can notify the customers about the pending payments for regular cash flow.  Also, you may ask to pay half the amount in advance to not let no-shows, missed appointments hamper the salon profit. 

Review System to Know Customer's Experience

Whichever social media channel you choose to checkout the services, there will be reviews from the existing customers.  They could be negative or positive. It defines your brand's credibility. Indeed, it is a beneficial factor that improves your strategies for better revenue. But, is your Salon receiving any reviews? If not, then, it is not a right thing for your business.  

Here, Salon software comes again. It enables you to let customers' give their views on their services and chosen products.  This practice will make customers feel you are valuing them. After implementing the strategies as per their reviews, they assuredly become loyal to you. In all, it not only enhances the Salon visibility, but, even, makes customers your permanent asset. 

Concluding Remarks

Customers are your Salon's lifeblood. If you are not following the strategies to streamline the booking process then, you will lose them.  Check out the ways we have mentioned in this article for automating the overall process. Do choose the reliable online booking system for salons to shed away the extra burden from your shoulders. Play smart, be wise to your customers and give the best services.

Are you following any other strategies to engage customers in your beauty business? Is there anything we missed? Have you implemented any Salon scheduling software? Do share your opinions with us!

Author Bio:
Zin lang liu has been a writer at Salonist since 2018. Her passion for helping people in business management through the expert industry coverage she provides. Follow her on Facebook and Instagram for the latest posts.