Good Afternoon Level 3 students (including Maarya on her holiday)!
Please take time to read the IKEA case study below in preparation for your P2 task. Our work for the task will largely be based on this! Also included are the notes about distribution from your lessons this week.
Download Distribution Notes from BusStudiesOnline
Your P2 Research task is available below....
A) Write an introduction about IKEA including who they are, what they do, when they were formed, where they are located, mission / aims. Please also include pictures!
B) Following on from P1, summarise and provide evidence for whether IKEA is 'clicks', 'bricks', 'hybrid' or 'clicks & bricks'. Provide picture evidence too!
C) Summarise IKEAs involvement in the Primary, Secondary and Tertiary sectors. You will also need to describe what these sectors are!
D) Referring to your notes from this week (and available above), describe IKEAs 'Distribution Channel'. You will need to get facts / figures / evidence from http://www.ikea.com/gb/en/
E) Again, use your distribution notes from this weeks lessons to describe the other 4 remaining types of distribution channel. The diagram can be included. You must reference real-life examples!
Important: This is a research assignment similar to those set at University. Please observe the deadline 9am 9th March 2009 (999!) and ensure your work is emailed to contact.ebit@gmail.com before this time!

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